Website Privacy Index 2026

Ecommerce Privacy Index

Independent ecommerce and direct-to-consumer sites. We scored 2,466 of them on what happens to a visitor before they agree to anything. The mean came out at 22.8 out of 100.

This index covers restaurant, hospitality and independent ecommerce sites. It is not a sample of the web as a whole, and the figures should not be read as one. Every figure describes what an automated scan could observe on a public page. A site recorded as having no consent platform detected may run one the scanner could not see, and an absence of findings is not a clean bill of health.

95.5% had no consent platform detected 2,354 of 2,466
22.8 mean privacy score out of 100 across 2,466 sites
9.4% showed a working Consent Mode v2 signal 233 of 2,466
14 reached the Gated tier 14 of 2,466

Ecommerce: where 2,466 sites land

69.3%Exposed26.1%Unprotected
GatedPartialExposedUnprotected

Rawsoft Website Privacy Index · n = 2,466 · scanned January to August 2026

Show the data
TierSitesShare
Gated140.6%
Partial984.0%
Exposed1,71069.3%
Unprotected64426.1%

The sites that did run a banner

Only 112 of the 2,466 ecommerce sites in this edition had a consent platform the scanner could detect. Of those, 39 still fired tracking before consent or after a refusal. That base is small, so treat it as an indication rather than a rate.

How ecommerce compares

020406080100Restaurants9.8Ecommerce22.8Hospitality19.4Mean privacy score (0-100)

Rawsoft Website Privacy Index · n = 13,618 · scanned January to August 2026

Show the data
VerticalMean scoreSites
Restaurants9.810,653
Ecommerce22.82,466
Hospitality19.4499

Ecommerce sites that reached the Gated tier

Every site here had a consent platform detected, a working Consent Mode v2 signal, and no tracking observed before consent or after a refusal. Listing is positive only.

Read the full 2026 index →

How this was measured

Each site was loaded the way a first-time visitor loads it. The scan recorded whether a consent platform appeared, when it appeared, what fired before anyone interacted with it, what fired after a refusal, and whether a privacy preferences link was reachable.

Tiers describe the mechanism observed, not the company. They are assigned from what the scan saw rather than from the score, because the score awards points where a vendor simply isn't present, and that would flatter sites that run no tags at all.

  • Gated. Consent platform detected, Consent Mode v2 observed, no tracking seen before consent or after denial
  • Partial. Consent platform detected, but with gaps: no Consent Mode v2 signal, or tracking seen anyway
  • Exposed. No consent platform detected, though a privacy or cookie preferences link was found
  • Unprotected. No consent platform and no privacy preferences link detected

Records: 18,613 scanned, 18,524 carrying a privacy result. Crawl window: January to August 2026. Nothing here is a legal conclusion, and no site is described as compliant or non-compliant.

See how your own site scores

Same scan, same method, free.

Run a free privacy scan

Or book a data and tracking audit for a full review.