Media Tracking & Conversion Setup

At a Glance

Media tracking

Media tracking is the conversion setup that tells your ad platforms what happened after the click, so bidding algorithms learn from real conversions instead of partial or duplicated ones.

Platforms	Google Ads, Meta (Pixel and Conversions API), TikTok, Pinterest, LinkedIn, Microsoft Ads, Floodlight / Campaign Manager
Covers	Enhanced conversions, offline conversion imports from your CRM, deduplication, attribution setup
Validation	Test conversions traced end to end, platform diagnostics reviewed, monitoring after launch
Typical timeline	1 to 2 weeks, confirmed in a written SOW

What We Do

Every platform, one source of truth

We implement and maintain conversion tracking across every major platform - Google Ads, Meta (Pixel + CAPI), TikTok, Pinterest, LinkedIn, Microsoft Ads, and Floodlight. Enhanced conversions, offline conversion imports, and attribution setup included.

Google Ads conversion tracking and enhanced conversions
Meta Pixel and Conversions API (CAPI) implementation
TikTok, Pinterest, LinkedIn, Microsoft Ads pixels
Offline conversion imports from CRM
Attribution modeling and conversion value setup
Floodlight and Campaign Manager integration

FAQ

Media tracking questions

Which ad platforms do you cover?

Google Ads, Meta (Pixel and Conversions API), TikTok, Pinterest, LinkedIn, Microsoft Ads, and Floodlight/Campaign Manager, plus offline conversion imports from your CRM.

Do I need the Meta Conversions API if the Pixel already works?

Usually yes. CAPI recovers conversion signal the browser pixel loses to ad blockers, tracking prevention, and consent choices, but only when events are deduplicated correctly. We implement and verify both sides. Our CAPI explainer covers what it fixes and what it doesn't.

How do you know the tracking is actually right?

Every implementation ships with validation: test conversions traced end to end, platform diagnostics reviewed, and monitoring that keeps watching after launch, so a silent breakage doesn't go unnoticed for a quarter.

Is your ad spend measured or guessed?

Start with a free scan, or talk to our team about your tracking.

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