Founded in Atlanta in 2004. Twenty years of building the measurement infrastructure that enterprise brands bet their budgets on.
Founder & CEO
Rydal founded Rawsoft in Atlanta in 2004 and has led the company since. More than twenty years into the work, he still spends most of his time where he started: inside client accounts, making sure the data that enterprise teams use to make decisions is actually true.
That hands-on standard shapes how the whole company operates. Rawsoft has audited more than 500 sites, and every engagement runs on the same principle: measure it properly, prove it works, and keep watching it after launch.
Connect on LinkedInThe year Rawsoft opened its doors in Atlanta
Rawsoft is deliberately not a big agency. Client work is done by senior consultants who have implemented and audited measurement for enterprise brands for years, and every deliverable passes through a dedicated QA team before a client ever sees it.
The other half of the answer is software. We built our own platform to monitor what we implement: scheduled checks against analytics data, daily privacy scans, and alerting that surfaces breakage in hours instead of at month-end reporting. Services firms tell you what was true at the audit. Ours keeps checking.
Founded
Headquarters
Sites Audited
Years in Analytics
Serving homebuilders, restaurants, retail, insurance, and B2B brands.
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