National Homebuilder: $128K/Month in Identifiable Waste
A Fortune 500 homebuilder spending $514,000/month across 221 Google Ads campaigns. Smart Bidding was optimizing against 99.85% noise. We found $128K/month in recoverable waste and a path to 20x more qualified conversion signals - without increasing budget.
$514K/mo
Ad Spend Audited
28/100
Media Maturity Score
$128K/mo
Waste Identified
99.85%
Bidding Signal Was Noise
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Key Findings
13 primary conversions competing for attention - 12 were map directions and store visits
90% form abandonment rate - 6,947 starts, 689 submissions
Demand Gen campaigns sending $50K/month to homepage with 86% bounce rate
39% of keywords had Quality Score 4 or below
Zero offline sales data flowing back to Google
Client details anonymized. Stats from actual audit.