GOOGLE ADS AUDIT
National Homebuilder: $128K/Month in Identifiable Waste
A Fortune 500 homebuilder spending $514,000/month across 221 Google Ads campaigns. Smart Bidding was optimizing against 99.85% noise. We found $128K/month in recoverable waste and a path to 20x more qualified conversion signals - without increasing budget.
$514K/moAd Spend Audited
28/100Media Maturity Score
$128K/moWaste Identified
99.85%Bidding Signal Was Noise
Key Findings
- 13 primary conversions competing for attention - 12 were map directions and store visits
- 90% form abandonment rate - 6,947 starts, 689 submissions
- Demand Gen campaigns sending $50K/month to homepage with 86% bounce rate
- 39% of keywords had Quality Score 4 or below
- Zero offline sales data flowing back to Google
Client details anonymized. Stats from actual audit.